Every organization has a story. The challenge is finding the right words, strategy, and creative approach to make that story resonate with the people who matter most.
That's where Capricorn Communications comes in.
Based in Savannah, Capricorn Communications helps businesses, nonprofits, educational institutions, and organizations share their stories, strengthen their brands, and connect with their audiences through strategic marketing, public relations, and creative communications. Whether working with a startup entering the marketplace or an established organization seeking a fresh perspective, the firm's mission remains simple: helping clients succeed.
Founded by Allison Hersh, Ph.D., Capricorn Communications combines big-picture strategy with personalized service. With more than 15 years of experience in marketing and public relations, Allison has built a reputation as a skilled storyteller, strategist, and communicator whose work has helped organizations raise their profile, strengthen community engagement, and achieve measurable results.
Throughout her career, Allison's writing and creative work have appeared in publications including Southern Living, Coastal Living, Traditional Home, and Parents. Her expertise spans a wide range of industries, allowing her to bring fresh ideas and proven strategies to clients with diverse goals and audiences.
Before launching Capricorn Communications, Allison served as Vice President of Media Relations at Abshire Public Relations and as Director of Marketing and Communications at Armstrong State University. Those experiences provided valuable insight into both agency and institutional communications, helping shape the flexible, client-focused approach that defines Capricorn Communications today.
The firm offers a comprehensive range of services designed to help organizations communicate effectively in today's highly competitive digital environment. Areas of expertise include marketing strategy, public relations, social media management, branding, executive communications, creative development, copywriting, media relations, website development, and search engine optimization.
At the heart of every project is a focus on storytelling. Capricorn Communications helps clients identify what makes them unique and then develops strategies and messaging that bring those strengths to life across multiple platforms. From media placements and advertising campaigns to social media content and executive communications, the goal is always to create meaningful connections between organizations and the audiences they serve.
The company has earned recognition for its work through numerous industry awards, including a PR News Award for Best Community Relations Campaign, a CASE District III Grand Award for Best Fundraising Publication, and a Telly Award for Best TV Commercial. In addition, Capricorn Communications has secured media placements in nationally recognized publications such as The New York Times, The Wall Street Journal, USA Today, and the Atlanta Journal-Constitution.
Supporting Allison is Public Relations and Digital Media Manager Lauren Ashley, whose expertise in social media, digital marketing, and content creation helps clients navigate the rapidly evolving digital landscape. Together, the team blends strategic thinking, creativity, and responsiveness to help clients build strong brands and lasting relationships.
What truly sets Capricorn Communications apart is its boutique approach. Rather than offering one-size-fits-all solutions, the firm works closely with each client to understand their goals, challenges, and vision. This personalized approach allows Capricorn Communications to deliver creative, cost-effective strategies tailored to the unique needs of every organization it serves.
In a region filled with entrepreneurs, nonprofits, growing businesses, and community leaders, Capricorn Communications continues to help organizations share their stories, strengthen their presence, and create meaningful connections that support long-term success.