For more than 25 years, Abshire Public Relations has helped organizations across Coastal Georgia and beyond tell their stories with clarity, purpose, and impact. Based in Savannah with connections throughout Georgia and the South Carolina Lowcountry, the firm has built a reputation for helping businesses, nonprofits, community organizations, and leaders strengthen relationships, navigate challenges, and communicate effectively in an ever-changing world.
Founded by Jennifer Abshire, the agency has long been rooted in a simple belief: every organization has a story worth telling, but the most successful stories are built on trust, authenticity, and meaningful connections. Over the years, that philosophy has guided Abshire PR’s work with clients across a wide range of industries, helping them build visibility, strengthen reputations, and engage the communities they serve.
In January 2026, the firm entered an exciting new chapter when Shannon Phillips assumed ownership as part of a carefully planned leadership transition. Phillips, who joined the agency nearly a decade ago as Creative Director, now leads the company while continuing the values and client-focused approach that have defined the organization since its beginning. Founder Jennifer Abshire remains actively involved as Senior Strategist, while Susan Hancock continues her leadership role as a principal, ensuring continuity and stability for clients while positioning the agency for future growth.
At its core, Abshire Public Relations is much more than a traditional public relations firm. The team provides strategic communication services designed to help organizations navigate opportunities, challenges, and important moments with confidence. Their expertise spans media relations, content creation, social media strategy, crisis communications, executive counsel, leadership facilitation, video production, community relations, and philanthropic consulting.
Whether helping an organization craft compelling content, build relationships with local and regional media, prepare for potential crises, or strengthen community engagement efforts, Abshire PR approaches each project through a relationship-first lens. Their work recognizes that successful communication is not simply about delivering a message, but about creating genuine connections between organizations and the people they serve.
The firm is also known for helping clients strengthen their leadership teams and organizational culture through customized training and facilitation programs. From leadership development and strategic planning to workforce collaboration and board retreats, Abshire PR works alongside organizations to help align vision, communication, and long-term goals.
Community involvement remains a defining part of the agency’s identity. Throughout its history, Abshire PR has helped organizations maximize their impact through thoughtful community relations initiatives and strategic philanthropic efforts. The team understands that strong businesses and strong communities often grow together, and they have spent decades helping clients build meaningful connections that benefit both.
As the firm looks toward its next chapter, the mission remains consistent: helping organizations communicate with purpose, strengthen relationships, and share their stories in ways that inspire trust and lasting impact. With a foundation built over 25 years and a new generation of leadership guiding the future, Abshire Public Relations continues to play an important role in shaping conversations and connections throughout the Coastal Empire and beyond.
